Search Optimization Specialists

Press Release Optimization

If your company utilizes a traditional public relations strategy without Press Release Optimization, then you're leaving traffic, leads and overall coverage on the table. It is extremely important that you optimize your press releases using some of the same principles of basic SEO. Each press release needs to be optimized for a specific keyword that you know has a high monthly search volume. If no one is searching for the keyword, why use it? Through multiple optimization methods we are able to submit your release to the wires where it is picked up by online publications and news sites, like Google® News and Yahoo® news.

The life span of a press release is about two weeks online before your views begin to decrease. One of the best aspects of submitting your press releases online, in conjunction with tradtional submissions, is that your results are measurable. We can show you how many people read your press release, where they came from and what form they read the release in (PDF, eBook, email to a friend, etc). Press Release Optimization is a cost effective way to increase your chance of getting coverage online and off, as well as maximizing your traffic and leads.